🔸 Market Reality & Strategic Positioning

The opening chapter sets the factual and strategic foundation of Turkey as a fleet market, positioning Turkey within a European fleet context and separating myths from market reality.

What attendees will learn:

• How inflation, vehicle pricing and regulation reshape fleet strategy
• Turkey compared with Europe, Eastern Europe and comparable markets
• Leasing penetration, vehicle mix and electrification trends
• What Turkey can realistically adopt from Europe and what it shouldn’t

🔸 Boardroom decision-making - From asset cost to value strategy

Fleet decisions have become board-level decisions, and if not, they should. This session focuses on how CFOs and corporate executives rethink risk, capital and value in volatile markets impacted by an uncertain climate.

What attendees will learn:

• Budget predictability and TCO in high-inflation environments
• Cost of capital, FX exposure and balance-sheet impact
• Why CFOs must co-own fleet strategy
• How leading organisations protect value through leasing

🔸 Lifecycle Management & Remarketing as a Strategic Tool

Fleet management no longer ends at company car delivery. This session zooms in on the importance of the end of lifecycle and remarketing as strategic capabilities that directly impact a company’s financial performance.

What attendees will learn:

• Used-car market dynamics in Turkey
• Residual-value risk: ICE vs EV
• Lifecycle cost differences between Turkey and Europe
• How data improves end-of-life decisions

🔸 Sustainability & Electrification

From sustainability goals to business reality
EV, decarbonization are more than buzzwords. In this session we explore the ins and outs of fleet decarbonization and EV adoption in Turkey, focused on economics, operations, risk and opportunities.

What attendees will learn

• Real TCO comparisons: ICE vs EV in Turkey
• Charging infrastructure development
• EV residual-value risk
• Realistic transformation strategies
• Lessons learned from European EV adoption
• Preparing for new OEMs and market entrants

🔸 Data, Telematics & AI: From Information to ROI

Fleet data will only create value when it drives intelligent decisions. This session focuses on turning telematics, analytics and AI into measurable impact on Cost, Safety and Sustainability.

What attendees will learn

• How to convert fleet data into operational excellence and financial ROI
• AI use cases: predictive maintenance and optimisation
• Moving from dashboards to decisions

🔸 New Mobility & Business Models

Looking beyond the individual company car as default mobility solution.  This session explores how new mobility models and changing workforce expectations will shape fleet demand and can accelerate mobility growth across Turkey.

Key takeaways

• Leasing vs renting vs subscription vs car sharing
• Mobility as an HR and talent-retention tool
• From Car as a Service to Mobility as a Service: what works and what doesn’t